The Greening of Apple

Apple has pledged to improve its record on environmental issues following an award-winning lobbying campaign by Greenpeace, which wants the company to go even further, according to the Guardian.
Steve Jobs, chief executive, announced yesterday that the technology giant is taking steps to stop using toxic chemicals in its computers, displays and iPods.
By 2008, it will have completely removed arsenic from all its displays, and stopped using flame-retardant chemicals and polyvinyl chloride (PVC) in any products. It also pledged to stop using mercury in its monitor backlighting, when this becomes "technically and economically feasible".

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One word: PVC

(Okay, so it's actually two words, polyvinyl chloride.) According to an article in the trade publication Plastics 2456, the race is on to find a more environmentally-friendly, health-conscious alternative to PVC shrink wraps on food, which can contaminate the environment with dangerous chemicals. Many countries have launched regulations to ban or limit the use of PVC films. Europe has prohibited the use of PVC films in food packaging since 1992, and Japan, Singapore, Korea and Taiwan have followed suit.
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