Saturday, February 10, 2007

Green (Wedding) Day

The Green wedding industry is booming, according to an article in the New York Times.

“People are making purchasing decisions based on environmental concerns,” said Gerald Prolman, the founder of, an online organic florist. Mr. Prolman, who said his Web site has doubled its sales yearly since it began in 2001, added a wholesale business last August to meet growing demand.

“Whether it’s food or cotton or flowers,” Mr. Prolman said, “people are asking questions: How are farmworkers treated? Who produced the product? How is the environment affected in that process?”

Eric Fenster, an owner of Back to Earth, an organic catering company in Berkeley, said that when he started his business in 2001, his clients consisted almost exclusively of social justice and environmental nonprofit groups. But that market has expanded to make weddings a third of his business.
And few events offer as many opportunities to say “I care” than a wedding, whose average cost is $25,000 to $30,000. Bridal magazines, too, have recognized the trend, and a new online site,, made its appearance last month, catering to “eco-savvy brides and grooms.”
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