A new ad campaign for Tide Coldwater, a laundry detergent that claims to be specially formulated to clean clothes well in cold water, puts forward the idea that if we all switched to their product we could save enough energy to light up a thousand towns. Since their calculation is based on water heaters set at 140 degrees Farenheit, the energy savings may be a bit overblown, but it is interesting to see energy conservation going mainstream. To see the TV ad and enter to win a hybrid car, go to http://www.tide.com/en_US/tidecoldwater/index.jspLearn about how Energy Star washers and other appliances conserve energy, with or without using Tide.
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